Agriculture Marketing: Stay Profitable Without Leaving the Farm

Agriculture Marketing: Stay Profitable Without Leaving the Farm (Online)

How do you tell a compelling story and build your farm identity online? What do you need to do to sell online? How can you capitalize on the increased demand for local food?

Ensuring your farm business has an effective online presence is more important than ever. Agriculture Specialist, Nyree Marsh, will walk participants through the key factors for marketing and selling online. You will come away with ideas on how to fit online opportunities to your operation.

We will review:

    • Brand Identity – logo, Facebook and Instagram profiles;
    • Best practices for Social Media – how to tell your story and show what is unique and special about your farm;
    • Digital Marketing Plan – how to reach your customers, cross promotion with other producers and markets, integrated with how you sell (online, face to face, at markets);
    • Options for website platforms – the benefits of different sites, costs, ease of use, etc.;
    • E-Commerce – selling online and methods of taking payment.  This can be very simple or fully integrated with your inventory.

Workshop Cost: Free

There is no cost to attend but space is limited and pre-registration is required. This workshop is available to residents of the Columbia Basin. Not sure if you are in the region? Check out our map.

Workshop Delivery: Online

This workshop is delivered virtually using Zoom. You will need a Zoom account and access to a computer with video, sound, microphone and ideally a webcam. Learn about Zoom here.

An email will be sent to you with the Zoom link a day or so before the event. We have had a lot of emails go to people’s junk mail so check there if you haven’t received it. If you can’t find it email info@bbaprogram.ca and we’ll sort it out.

 

Workshop Date:

This will be a 2-Hour workshop.  Please note start time 9:00 am Pacific time , 10 am Mountain time

  • Thursday, June 17, 2021 – 9 am -11 am Pacific Time / 10 am – 12 pm Mountain Time
  • More dates will be added in the Fall 2021

Call for information or to register by phone: 1.855.510.2227.

If you need to cancel your registration please email info@bbaprogram.ca with the pertinent details.

Please be aware that some emails from the BBA Program are going to people’s junk mail folders. Please check this prior to contacting us to check on your registration.

Agriculture Marketing Workshop Registration

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Can’t make the workshop? Contact our Agriculture Specialist, Nyree Marsh about this topic by applying for services here.