Tech Education Series
Technology Adoption is a key to growth and success for many businesses in our region. The Basin Business Advisors has put together a series of webinars and workshops to walk business owners and entrepreneurs through the basics of selling products online and starting the shift towards an e-business strategy.
Session 1: Building your online marketing strategy
Next Session: Check back for updates
Hosted By: Zan Comerford
Wondering if its time to start moving your business online? Are you there already but don’t know where to go next?
In this workshop, we’ll discuss:
- Where to start when creating a digital marketing strategy;
- How to chose the most power tactics for your business;
- How to make the most from your marketing budget;
- How to assess your success; and,
- Techniques to help set impactful business and marketing goals.
Session 2: E-Commerce – how to sell more online
Next Session: Check back for updates
Hosted By: Zan Comerford
You’ve built your e-commerce site, now it’s time to find your customers.
In this webinar we’ll cover:
- How to remove barriers to purchase for your customers;
- Optimize the user experience for people visiting your site;
- Assess where you are getting traffic from; and
- Help you figure out what’s working, and what’s not.
Session 3: Build Your Content Calendar
Next Session: Check back for updates
Hosted By: Zan Comerford
Take the stress and confusion out of what do I post now? with this clear and concise workshop.
In this workshop you will:
- Learn how to create a content calendar;
- Use the calendar to tell the story of your business;
- Connects with customers; and
- Convert that online content into driving sales!
Plus, you’ll receive a free content calendar template to use for your business.
Session 4: Drive Sales with Facebook & Instagram Ads
Next Session: Check back for updates
Hosted By: Zan Comerford
Discover your next digital marketing superpower with a full-scale yet simple understanding of Facebook and Instagram ads.
In this webinar we will:
- Cover the key integrations to make between platforms;
- Learn how to create the best audiences for your brand;
- Discover how to curate your copy and creativity; and
- Drive the most important action of all: sales!