Tech Education Series

Tech Education Series

Technology Adoption is a key to growth and success for many businesses in our region. The Basin Business Advisors has put together a series of webinars and workshops to walk business owners and entrepreneurs through the basics of selling products online and starting the shift towards an e-business strategy.

Session 1: Building your online marketing strategy

Next Session: Check back for updates

Hosted By: Zan Comerford

Wondering if its time to start moving your business online? Are you there already but don’t know where to go next?

In this workshop, we’ll discuss:

  • Where to start when creating a digital marketing strategy;
  • How to chose the most power tactics for your business;
  • How to make the most from your marketing budget;
  • How to assess your success; and,
  • Techniques to help set impactful business and marketing goals.

Session 2: E-Commerce – how to sell more online

Next Session: Check back for updates

Hosted By: Zan Comerford

You’ve built your e-commerce site, now it’s time to find your customers.

In this webinar we’ll cover:

  • How to remove barriers to purchase for your customers;
  • Optimize the user experience for people visiting your site;
  • Assess where you are getting traffic from; and
  • Help you figure out what’s working, and what’s not.

Session 3: Build Your Content Calendar

Next Session: Check back for updates

Hosted By: Zan Comerford

Take the stress and confusion out of what do I post now? with this clear and concise workshop.

In this workshop you will:

  • Learn how to create a content calendar;
  • Use the calendar to tell the story of your business;
  • Connects with customers; and
  • Convert that online content into driving sales!

Plus, you’ll receive a free content calendar template to use for your business.

Session 4: Drive Sales with Facebook & Instagram Ads

Next Session: Check back for updates

Hosted By: Zan Comerford

Discover your next digital marketing superpower with a full-scale yet simple understanding of Facebook and Instagram ads.

In this webinar we will:

  • Cover the key integrations to make between platforms;
  • Learn how to create the best audiences for your brand;
  • Discover how to curate your copy and creativity; and
  • Drive the most important action of all: sales!