Tech Education Series
Technology Adoption is a key to growth and success for many businesses in our region. The Basin Business Advisors has put together a series of webinars and workshops to walk business owners and entrepreneurs through the basics of selling products online and starting the shift towards an e-business strategy.
Our Education Series Webinars are provided at no cost to all businesses based in the Columbia Basin Region (View Map). This investment in your business is provided by the Basin Business Advisors and funded by the Columbia Basin Trust.
Session 1: Building your online marketing strategy
Next Session: Check back for updates
Hosted By: Zan Comerford
Wondering if its time to start moving your business online? Are you there already but don’t know where to go next?
In this workshop, we’ll discuss:
- Where to start when creating a digital marketing strategy;
- How to chose the most power tactics for your business;
- How to make the most from your marketing budget;
- How to assess your success; and,
- Techniques to help set impactful business and marketing goals.
Session 2: E-Commerce – how to sell more online
Next Session: Check back for updates
Hosted By: Zan Comerford
You’ve built your e-commerce site, now it’s time to find your customers.
In this webinar we’ll cover:
- How to remove barriers to purchase for your customers;
- Optimize the user experience for people visiting your site;
- Assess where you are getting traffic from; and
- Help you figure out what’s working, and what’s not.
Session 3: Build Your Content Calendar
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Hosted By: Zan Comerford
Take the stress and confusion out of what do I post now? with this clear and concise workshop.
In this workshop you will:
- Learn how to create a content calendar;
- Use the calendar to tell the story of your business;
- Connects with customers; and
- Convert that online content into driving sales!
Plus, you’ll receive a free content calendar template to use for your business.
Session 4: Drive Sales with Facebook & Instagram Ads
Next Session: Check back for updates
Hosted By: Zan Comerford
Discover your next digital marketing superpower with a full-scale yet simple understanding of Facebook and Instagram ads.
In this webinar we will:
- Cover the key integrations to make between platforms;
- Learn how to create the best audiences for your brand;
- Discover how to curate your copy and creativity; and
- Drive the most important action of all: sales!