Financial Foundation – Session 3

Hosted by: Denise MacDonald and Steve Fisher

Often when we look at a Profit and Loss Statement, we focus on the revenue listed at the top and the profit listed at the bottom. But what about the data in between? To make data-driven decisions for a business, we need to pay close attention to Gross Margin and Gross Margin per revenue channel.

In this session, we will explore:

Why calculating Gross Margin per revenue channel matters
Sales channel analysis (calculating Gross Margin by revenue channel)
Decisions that can (and should) be made with this data

Seminar 3 Powerpoint

Seminar 3 Spreadsheet

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