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Session 3: Leveraging your Core Customer

In this session, we will focus on your core customer, help build an avatar based on your core customer, and outline how to leverage this data for growth. You will learn how to:

Identify your Core Customer
Build an Avatar
Focus on your Core Customer
Create an Excellent Experience for your Core Customer
Systemize your Customer Experience
Quantify the Value of your Customers

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I really enjoyed this series; it's very obvious that the instructor knows what he is talking about, and he explains everything in a way that is easy to understand. There is a lot of information, but it is delivered in a manner that makes it easy to absorb and apply.

I really appreciated how concisely the subject was summarized—excellent use of time to provide overall context on the subject.

Thank you so much for making these webinars. I love them. The recordings are very valuable as I can't always make the scheduled 'air time.'

My advisor gave me some great advice about getting my story on my website and into my products.

I learned so much from My Advisor and appreciated the accountability and the homework. It really keeps me on track!

We liked our Advisor very much and appreciated his calm, confident manner.