Calling all food producers looking to get into the wholesale business or those planning a visit to a trade show this year! The Selling to Retail: Relationship Readiness Series is a three-part series where you will learn tips and tricks to help you prepare your product and pitch for wholesale buyers and distributors.
Session 1: Being a Good Supplier
Being a Good Supplier is the first workshop in the BBA’s Selling to Retail: Relationship Readiness Series.
This workshop explores what it means to be a good supplier and build strong relationships with distributors throughout the product’s life cycle—from product readiness and delivery etiquette to re-order and maintenance practices once the product is on the shelves.
Session 2: Preparing for a Pitch Meeting
Preparing for a Pitch Meeting is the second workshop in the BBA’s Selling to Retail: Relationship Readiness Series.
This workshop covers essential components of pitch meeting preparation, including required documentation (e.g., order sheets, sell sheets, and promotional schedule), expert personnel (e.g., sales and product experts), and skills (e.g., order and risk management and leveraging rapport).
Session 3: Preparing for Trade Shows and Expos
Preparing for Trade Shows and Expos is the third and final workshop in the BBA’s Selling to Retail: Relationship Readiness Series.
This workshop covers preparing for food expos and trade shows – from go-kits and sampling/demos to following up post-trade shows and solidifying a sale.
