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Financial Foundation – Session 3

Hosted by: Denise MacDonald and Steve Fisher

Often when we look at a Profit and Loss Statement, we focus on the revenue listed at the top and the profit listed at the bottom.  But what about the data in between? To make data-driven decisions for a business, we need to pay close attention to Gross Margin and Gross Margin per revenue channel. 

In this session, we will explore: 

  • Why calculating Gross Margin per revenue channel matters 
  • Sales channel analysis (calculating Gross Margin by revenue channel) 
  • Decisions that can (and should) be made with this data