Hosted by: Denise MacDonald and Steve Fisher
Often when we look at a Profit and Loss Statement, we focus on the revenue listed at the top and the profit listed at the bottom. But what about the data in between? To make data-driven decisions for a business, we need to pay close attention to Gross Margin and Gross Margin per revenue channel.
In this session, we will explore:
- Why calculating Gross Margin per revenue channel matters
- Sales channel analysis (calculating Gross Margin by revenue channel)
- Decisions that can (and should) be made with this data