Selling to Retail Is a Big Step—Make It with Confidence
Want to see your food products on store shelves or land your next wholesale deal?
The Selling to Retail: Relationship Readiness Learning Pathway is designed for food producers ready to break into the wholesale market—or make the most of an upcoming trade show.
Through three live, online working groups, a recorded workshop, and guided prep tasks, you’ll work with our expert Advisors and other regional producers to:
✅ Refine your wholesale pricing
✅ Prepare your pitch for buyers
✅ Strengthen your product positioning
✅ Build confidence for distributor conversations
Whether you’re new to retail or ready to grow, this pathway gives you practical tools and personalized support to succeed.
📅 Mark your calendars—registration opens July 14!
Why Being Retail-Ready Matters
Getting your food products onto store shelves or landing that next big wholesale deal takes more than a great product—it takes preparation, strategy, and confidence. The Selling to Retail: Relationship Readiness Learning Pathway is your opportunity to learn exactly what buyers are looking for and how to meet them with a polished pitch, clear pricing, and strong product positioning.
Whether you’re just starting to explore wholesale or preparing for a major trade show, this pathway gives you the inside edge with expert-led sessions, peer collaboration, and actionable tools. You don’t have to figure it out alone—we’re here to help you turn ambition into shelf-ready success.
