Mythbusting the Wholesale Food Market (webinar series)

Myth-Busting the Wholesale Food Market

This webinar series breaks down the myths and challenges of selling wholesale for producers, processors, and value-added.

Busting the Myths of Wholesale (food processors)

Tuesday, February 8, 12:00-1:00 PM PST/ 1:00-2:00 PM MST

Is your business ready for wholesale as a sales channel? This workshop will help you to understand some of the common myths about being a supplier for grocery stores, and to explore if you feel ready to level your business up into wholesale.

Demystifying Wholesale for Primary Producers

Wednesday, February 9, 12:00-1:00 PM PST/ 1:00-2:00 PM MST

Are you a farmer interested in exploring new sales channels and curious about how to connect with grocery buyers, chefs at restaurants, or other farmers for business to business sales? Join Mandi Lunan, food business coach, for this brief workshop to demystify the steps towards selling your farm products through wholesale.

How to be a Good Supplier to Your Retail Partners (food processors)

Thursday, February 10, 12:00-1:00 PM PST/ 1:00-2:00 PM MST

Getting your product in front of a buyer is not the end of the wholesale journey, it’s just the beginning. Join Mandi Lunan, food business coach, to learn some tips to being a good supplier to your retail partners. These skills will help you to maintain a great relationship with buyers and staff beyond the initial order.


Deep Dive Workshops for Established Food Businesses

Food Labelling & Licensing (food processors and value-added)

Tuesday, February 15, 10:00-12:00 PM PST/ 11:00-1:00 PM MST

Food labelling and licensing is often an intimidating and hard to navigate part of taking your product from farmers’ market to grocery. Mandi Lunan, food business coach, will be guiding you through the process of what it takes to get your products compliant with labelling.

How to Build a Profitable Wholesale Market (food processors)

Thursday, February 17, 10:00-12:00 PM PST/ 11:00-1:00 PM MST

Before you invest a lot of time, and financial resources into scaling your food processing business you need to consider how you are going to be profitable selling at wholesale prices. Explore pricing your products, and building a profitable wholesale food business with Mandi Lunan, food business coach, and Nyree Marsh, Basin Business Advisor Agriculture Specialist.

Marketing for Wholesale (food processors and value-added)

Tuesday, March 1, 10:00-12:00 PM PST/ 11:00-1:00 PM MST

You have successfully started to scale your food business and have wholesale customers in place, but you still need to market yourself so grocery customers choose your product from the shelf. Learn the importance of branding, visual display including your label, and tips on marketing your product when you cannot be there to market yourself.

Inside Information for Scaling your Food Product Business (food processors and value-added)

Thursday, March 3, 10:00-12:00 PM PST/ 11:00-1:00 PM MST

Do you have an established food business with a wholesale market? This workshop is for food processors with a minimum of $50,000/year in gross revenue. Topics of discussion will include private label manufacturing, co-packing, using food hub or other shared facilities, how to plan for your product price increases, and working with distributors.

Panel Discussion: Farmers on Wholesale (primary producers)

Date TBD

Join in for a panel discussion of Columbia Basin Farmers who have experience selling their farm products wholesale. Facilitated by Basin Business Advisors Program – Agriculture Specialist, Nyree Marsh.


Myth-Busting the Wholesale Food Market

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