Selling to Retail: From Pitch to Shelf

Thank you for your participation!

We meet on Tuesdays, Sept. 26 – Oct. 24.

Session replays and resources can be found below.

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Being a Good Supplier

Date: September 26, 2023

  • Life Cycle/Where are you?​
  • What makes a good supplier?​
  • Product readiness​
  • Relationships and Rapport​
  • Delivery/etiquettes​
  • Re-order and maintenance ​
  • Next Steps
Sept 26 Session 1: Being a Good Supplier

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What to Prepare for Your Pitch Meeting

Date: October 3, 2023

Review Good Supplier work​

Preparing Pitch​

Sell Sheet vs Order Sheet​

Promotional schedule​

Sales Expert ​

Product Expert​

Order Management​

Risk management​

Leveraging rapport​

Reinforce Commitment to Selling

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Oct. 3: What to Prepare for Your Pitch Meeting

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Coming Oct. 10th… Mock Pitch Session!

Here’s a message from Stephanie Ames to help you prepare:

https://vimeo.com/870820639/dbce04ea5c?share=copy
Preparation for our Oct. 10th 2-hour working group: Mock Pitch Session

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Mock Pitch Session

Review & Working Group

Date: October 10, 2023

9:00-11:00 am PDT

Review Session 2: What to Prepare for Your Pitch Meeting

Watch BBA Advisors demo sample pitches;

Practice our pitches with BBA Advisors and our peers

Oct. 10 – What to Prepare for your Pitch Meeting (Review)

Prepare for Food Expos and Trade Shows

Date: October 17, 2023

9:00-10:00 am PDT

Finalize elevator pitch

Make changes to go kit/marketing using feedback from Oct. 10th Mock Pitch Session

Prepare samples/demos

Critique plan

Oct 17: What to Prepare for Food Expos and Trade Shows

Coming Oct. 24th: Working Group – Trade Show Plans!


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